Privacy Policy
Last updated: March 5, 2026
Introduction
Peña El Paso Realty Group ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at penaelpaso.com. Please read this policy carefully. By using the site, you agree to the practices described here.
Information We Collect
Information You Provide
When you fill out a contact form, home-selling quiz, home-buying quiz, or any other form on our site, we may collect:
- Name
- Email address
- Phone number
- Property address or location preferences
- Home details (bedrooms, bathrooms, condition, timeline, etc.)
- Photos you choose to upload
- Any other information you voluntarily provide
Information Collected Automatically
When you browse our site, certain information is collected automatically through cookies and similar technologies, including:
- IP address and approximate location
- Browser type and operating system
- Pages visited, time spent on pages, and navigation paths
- Referring website or source
- Device information (screen size, device type)
- Click patterns and scrolling behavior
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide real estate services
- Send relevant property information and market updates
- Improve our website and user experience
- Analyze site traffic and usage patterns
- Run advertising campaigns and measure their effectiveness
- Comply with legal obligations
Cookies and Tracking Technologies
Our site uses the following third-party analytics and advertising services:
- Google Analytics — Tracks website traffic, user behavior, and demographics to help us understand how visitors use our site.
- Microsoft Clarity — Records session replays and heatmaps to help us improve usability. Clarity may capture mouse movements, clicks, and scrolling.
- Meta (Facebook) Pixel — Tracks conversions from Facebook ads and enables remarketing to website visitors on Facebook and Instagram.
- Vercel Analytics — Collects anonymous performance metrics (page load times, web vitals) to help us optimize site speed.
You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect site functionality.
How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service providers — Third-party tools that help us process form submissions (e.g., Zapier) and manage customer relationships.
- Our brokerage — Home Pros Realty Group, as required for real estate transactions and compliance.
- Analytics providers — As described in the Cookies section above, in aggregated or anonymized form.
- Legal requirements — When required by law, regulation, or legal process.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, provide our services, and comply with legal obligations. Contact form submissions and lead information are retained for the duration of our business relationship and as required by Texas real estate record-keeping regulations.
Your Rights
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
To exercise any of these rights, please contact us using the information below.
Third-Party Links
Our site may contain links to third-party websites, including MLS listing services, social media platforms, and map providers (Mapbox). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
Children’s Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can promptly remove it.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the site after changes are posted constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: